Night Drivers
/
*
ECD: Steve Street
CD: Liz Agans
Senior AD: Pere Suana
Senior CW: Max Mitrani
Group Design Director: Cory Galster
Associate Designer Director: Jackie Dempsey
Designer: An Vuong
Content Creator: Jeremy Cohen
US Open / Chase
SPCSHP
*
ECD: Steve Street
CD: Liz Agans
Senior AD: Pere Suana
Senior CW: Max Mitrani
Group Design Director: Cory Galster
Associate Designer Director: Jackie Dempsey
Designer: An Vuong
Content Creator: Jeremy Cohen
US Open / Chase
SPCSHP
ACE THE
OPEN
–
ACE THE
OPEN
T
–
Sponsoring brands at the US Open often blend into a sea of sameness. As a result, many Chase customers are not fully aware of all the experiences their bank offers to elevate their time at the Open.
To boost awareness, we leveraged an established brand identity to create eye-catching, tailored content for each benefit. This campaign spanned OOH, social media, signage, and merch—showcasing the unique perks Chase brings to the Open while standing out from competitors in a literally crowded space, from every angle.
FROM THE BEATING HEART OF THE BIG APPLE.
—
BUT THIS
WAS JUST A SMALL PART
OF THE FAST TWITCH LAUNCH.
–
Our campaign started with OOH in Times Square, NY and on the 7 subway line, the most used direct route to the US Open.
TO THE CENTER OF THE US OPEN.
—
BUT THIS
WAS JUST A SMALL PART
OF THE FAST TWITCH LAUNCH.
–
We also brought the visual impact into the US OPEN, making sure our campaign was noticed in between the big crowds. Chase’s benefits were loud and clear from every corner of the event.
AND A WRAP UP FOR A SOCIAL MEDIA AUDIENC.
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HIGHLIGHTED
CONTENT
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For day one, we co-directed a promotional video with superstar creator Jeremy Cohen in less than 24 hours — including a storyboard, casting, wardrobe and props.
The content scored 66% more views than last year's campaign.
As the tournament came to a close, we created a case study that showed how Chase truly aced the open.
MORE SELECTED
CONTENT
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MORE SELECTED
OLV/CONTENT
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These is a complilation of selected content we created & captured for the 2024 US OPEN x CHASE campaing.
These is a complilation of selected videos we created for the 2024 US OPEN x CHASE campaing. Each video was tailored to different sizes such as 1:1, 16:9 and 9:16 for a perfect media fit.
ART DIRECTOR
