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AD: Pere Suana
CW: Simina Florea


Personal Project
Creativity International Platinum —2017

People are more conscious about the launching week of a new phone than the dangers of texting and driving. This habit causes 1.6 million crashes every year.

That's why, we created a personal project to gain awareness of this problem during the iPhone 7 launch week in Miami and New York. These cities are rated highest in the US for texting & driving. A daily habit that has turned into a top killer.

ART DIRECTOR